Victoria's Secret

Victoria's Secret is a global leading women lingerie brand, best known for its luxury saucy bras, cheeksters and beauty products. Founded by Roy Raymond in 1977 in response to "ugly nylon nightgowns" and for being embarrassed to purchase lingerie for his wife at a store. He then spent the next 8 years studying the market, to then creating the largest retailer for womens underwear. 

To this day Victoria's secret market is valued at 38 billion US dollars, this generating 7.4 billion dollars in 2017 alone. 

In north America there are 1170 stores, making 5 million annually, with only 24 stores across the UK. This showing the huge impact it has on America, however that impact is also shared across the UK.

Throughout this blog I will be sharing not only my thoughts on the brand of Victoria's Secret but highlighting the stores current position in todays society and the impact it has on us. By the end of my research I would have hopefully gained enough information to know its current position and to give my recommendations.

Hope you enjoy reading!

Taylor x