Competitors - Compare

Competitors

Some research that was taken out on Mintel, showing where people have shopped recently in the last 12 months online. This has been displayed in a graph and a chart, so its is very visible as to which has been the most popular. surprisingly Victoria Secret is very low, with only 5% compared to Marks & Spencers which is at 27%. However i believe this percentage would be alot different if it was for instore purchases. From my own personal experience i don't like buying bras online as i prefer to try they on and make sure they fit and comfortable to wear, so id like to say this would be drastically different. 

Taylor x
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data: https://data.mintel.com/databook/859227/?presentation=graphs#Q10b