Competitors - plan

Competitors of Victoria Secret

Lets be honest there is a lot of linguine companies in the world, but what makes Victoria Secret so special? Since this whole research is about Victoria Secret, I guess I should look at their competitors then. And they have alot. But I'm gonna stick to a few big brands and popular ones.

The best way to compare is to do research on them all and compare how they work compared to Victoria Secret. I think the main issue which I will be looking at is body image and diversity, as this is major issue with Victoria Secret. And I believe it will be good to be addressed and how their competitors are doing with that.

The brands iv chosen to look at:
-Ann Summers
-Boux Avenue
-Calvin Klien
-ASOS
-Marks & Spencers
-SAVAGE X FENTY

I am also gonna create a moodpboard on all these brands to get a real glimpse into what they are.

Taylor x

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