Ethics 3.0 - Ethical Alternatives

Ethical Alternatives

I thought it would be interesting to do some research into some lingerie brands that are ethical but don't get that much publicity. As we all know victoria secret arnt ethical in they way they work or produce products, but ethics needs to become a  trend. 

Ethical is in!

Svala

Founded by Helga Douglas, she wanted to create a sustainable and animal friendly product while it also being stylish and beautiful. It began as a line in LA for lingerie, sleepwear and loungewear to empower women. All the fabrics they use are organic and they use reclaimed factory surplus lace. They have also recently started supplying luxury vegan handbags.

Due to their ethical standards within their products they have been featured in multiple magazines, for example Vogue, Forbes, Fashionista, Purist & LA Times. They were also nominated in 2017 and 2018 for the Eluxe Magazine Sustainable Luxury award.

Brands like Svala put Victoria Secret in shame, as they have shown how big companies can change to benefit the environment.

Naja

They wanted to create a brand that seeks to empower women instead of objectifying them. Which is exactly what they did! And more. Naja not only care about the environment that they live in but the people they hire to make their products. The garment factory primarily employs single mothers or female head of householdS, and even better they are paid above market wage. But it dosent stop there, every child of a Naja worker will receive free books, school supplies, uniform and school meals all paid for by the company. How amazing is that!

They also have a 'underwear for hope' campaign which employs women in slums of Colombia and helps they achieve a better life.

So what are their products like? Are they just as kind? YES!

In production they use one of the most environmentally friendly processes, they use digital and sublimation printing technologies to print the garments. This is further beneficial as often there is a lot of water waste when it comes to making garments but due to the digital printing there is next to zero water waste. 

They are currently striving to include fabric from recycled plastic bottles into their lines, which they are well on their way to achieving.  

I think its a pretty empowering brand to say how small they are, and if I was comparing the amount of money Naja and VS made, its easy to say that that Naja make a hell of a lot less yet they are actually helping and empowering their employers much more then Victoria Secret.

Ayten Gasson

Launched in 2005, Ayten Gasson are a luxury silk lingerie and nightwear brand which is designed and handmade in a boutique in Brighton. The company have a firm commitment to supporting the UKs manufacturing industry by sticking to the old fashioned way. Handmade. As well as having a luxury and well made product you can be assured it Eco. Ayten Roberts is also known for her use of up-cycled vintage Nottingham lace, adding that extra touch of luxury to the product. In addition to this Ayten regularly uses model, bamboo, peace silk and organic silks in her collection, meaning that all her fabrics are organic. In order for her to feel proud and have an ethical & sustainable approach to production. 

These are 3 of many ethical alternatives to Victoria Secret. But I guess now a days its about brand and name, not its effect on the environment. Which is why VS needs to change cause they are one brand that can make a difference. Brands that Svala, Naja and Ayten truly are amazing and it would be great if more companies followed in their footprints. Because that would really benefit the world.

Taylor x

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Svala website: https://svala.co/pages/our-story

Naja website: https://www.naja.co/pages/ethos

Ayten Gasson website: https://www.aytengasson.com