mintel satistics

Statistics are straight from mintel

"83% of women in the UK are aware of the Victoria’s Secret brand" http://academic.mintel.com/display/903788/?highlight#hit1

"Victoria’s Secret continues to garner the highest levels of appreciation amongst the 16-24s. Some 37% of 16-24s that have heard of the brand are committed to it. Not only does usage peak amongst young consumers, but these are also the mostly likely to have had a positive experience when using the brand and are most likely to recommend the brand to someone they know. Overall, the 16-24s regard the brand exceptionally highly, but its appeal is lost on most consumer groups." 
http://academic.mintel.com/display/903788/?highlight#hit1

"Victoria’s Secret and Calvin Klein also scored highly across a number of key attributes, with these brands most likely to be seen as trend-setting, stylish and worth paying more for" 
http://academic.mintel.com/display/903776/?highlight

"Victoria’s Secret continues to face criticism that its strategy is outdated as the retailer continues to underperform. Victoria’s Secret’s parent company L Brands reported a 3% decline in comparable sales in its 2017 fiscal year, negatively impacted by Victoria’s Secret exit from the swim and apparel categories during the year. However, the retailer is performing much better in the UK. The latest accounts filed at Companies House reveal that Victoria’s Secret’s UK arm saw sales increase 24.3% to £132 million in 2016. We expect this strong growth trajectory to have been sustained in 2017 as the retailer continues to expand its geographical coverage and reach new customers."
http://academic.mintel.com/display/903778/?highlight#hit1

"Young and affluent shoppers are more likely to have shopped with all of the named specialists included in the research, which include Victoria’s Secret, Ann Summers, Boux Avenue and Bravissimo. This implies there may be a lack of brand awareness amongst older generations."
http://academic.mintel.com/display/903802/?highlight#hit1

"Victoria’s Secret has around 20 stores in the UK, while Boux Avenue has 29, as does Bravissimo. Ann Summers has more with 119 UK stores, though this still pales into insignificance in comparison with stores like M&S. M&S had 345 stores which offer its non-food ranges in the UK at year end in March 2017, though it is looking to close approximately 60 of these stores in the next five years as it continues to focus on food stores instead."
http://academic.mintel.com/display/903802/?highlight#hit1

"Despite ongoing negative publicity surrounding Victoria’s Secret, with many critics stating that the retailer is out of touch with what modern women want from a lingerie brand, Mintel’s brand research shows that UK consumers remain receptive to the brand. Although the brand falls behind brands like Triumph, Sloggi and Calvin Klein in terms of trust, it is strongly associated with being fun, stylish and trend setting. Furthermore, some 28% of consumers that have heard of Victoria’s Secret say that it is a brand that makes them feel more confident – the highest response across all of the brands included within this survey."
http://academic.mintel.com/display/903762/?highlight#hit1

"As we discuss in Mintel’s Men’s and Women’s Underwear and Sleepwear – US, February 2018 Report, the American underwear market is similarly going through a dramatic period of change. Tried and true brands are still dominating, but newer start-ups and other online-only players are offering fresh alternatives and making inroads, especially among younger buyers. A major part of this has been the shift amongst female-targeted brands which are moving away from marketing with a heavy dose of sexuality toward themes of empowerment, body positivity, and confidence. In this market, this strategy has seen brands like Aerie succeed, whilst retailers that haven’t adopted this approach, like Victoria’s Secret, have been struggling."
http://academic.mintel.com/display/903764/?highlight#hit1


source : http://academic.mintel.com/search/?q=victoria+secret&go=