notes - mood boards

Moodboards

Current brand
> Current brand position and competitors
    - how the brand is currently perceived by customers
    - where the brand sits in the market place
    - who its competitors are

> Current consumer demographics
    - who is the target audience of the brand currently?


> Current social media/ influencer marketing / marketing mix 
    - what social /influencer marketing do the brand use?
    - what other forms of media / promotion do they use?
    - who do they work with and in what formats?



Proposed brand
> proposed brand market position and competitors
> proposed consumer demographics
> proposed social media / influencer marketing / marketing mix