Notes

Notes on lecture

Brick and porter
-where
-how big
-what products

Sales
-what products
-what platform

Current brand
-strength
-core identity
-hero products
-influencer associations
-collaborations

Customer
-who
-value
-age
-gender
-income
-location
-expectations

New market
-values
-spending habits
-emerging demographics
-influence

Competitors
- strategy
- visual com
- platform

Digital
- social stats
- platform
- UI / UX

Primary research 
-questionnaires 
-surveys
-emails
-telephone calls
-focus groups
-photography