current competitors moodboard

Current Competitors Moodboard

I have filled this moodboard with all the brands that iv compared Victoria secret to in this report and the brands that iv used on my brand positioning map. these are;
-Calvin klein
-Ann Summers
-ASOS
-Topshop
-M&S
-Savage X Fenty
-Boux Avenue

I have tried to pick the best picture to sum up these brands, either this being the models they use or the type of products they sell. For example Ann Summers use a few plus size models in their branding, which has been an issue for Victoria secret. or Calvin Klein who use a lot of influencers and celebrities to promote their products.

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