current consumer demographic moodboard

Current Consumer Demographic Moodboard

Within this moodboard i wanted to showcase their current consumer. I have tried to establish a lot within the mood board, from your typical city girl to a girl who has a cheeky side and wants to go out to party. Its very directed at the younger generation, who have a sense of freedom and energy. When I think of Victoria Secret, I easily associate it will young people wanting to just have fun. Willing to spend money on memories. The neon prints and drawings add to the youth idea, while still looking tidy and organised.