proposed consumer demographic

Proposed Consumer Demographic 

Within this moodboard iv tried to get across that vs haven't tried to reach out to the different types of women, and that they only seem to target one type of women. Within this moodboard iv tried to express and show the types of photos and models that would be used if Victoria Secret was to change its image and target a more wider range of women. More diverse in skin and body, things often seen as imperfect. I think it all just looks more natural and neutral, more joyful and happy. People would be more willing to buy from the brand, so if their image was like this, their target market would also change to this. They are still targeting a young audience, while still connecting to women in general so any age will be feel good buying from them.