proposed market position moodboard

Proposed market position moodboard

I want victoria secret to be perceived as a more well connected brand, one that wouldn't judge women for how they look and if they don't fit into social normalities. by showing them with a more diverse range of bodies, still having the original angels but by adding a few who dont fit into the normal categories of what a VS angel is. i also wanted to get across empowerment aswell as being sexy. i feel like it was important to make sure they was more of women empowerment then women being sexualise, without going to far away from the original brand.